The Mastermind
Become the CEO Your Business Deserves.
(not just an employee)
You didn’t start your business to become its busiest, most underpaid employee.
Yet that’s exactly where many business owners find themselves. Working all the hours. Making decisions on gut instinct. Chasing more customers. Chasing more turnover.
And still wondering why there’s never enough money left to pay themselves properly. It doesn’t have to be that way.
The Business Builder Mastermind is an intensive 12-month programme designed to help you step into the role of CEO
so you can build a business that works for you—not because you work harder, but because you lead it better.
Things we work on:
How much capacity you actually have
How reliably money comes in
Where time, effort, or profit is being lost
How many enquiries you receive
How many convert into sales
How long work takes to deliver
Once you can see these numbers, your business becomes less reactive and more predictable.
You’re Already the Owner…
Now It’s Time to Become the CEO.
As the founder of your business, you’re already responsible for its success.
But being the owner and acting like the CEO are two very different things.
Should I raise my prices?
Can I afford to take time off?
Do I need more or better work?
Is growth the right move right now?
A CEO doesn’t make decisions based on emotion, assumption or guesswork.
A CEO knows their numbers, has a plan, measures what matters and builds a business that pays the owner properly.
And that’s exactly what you’ll learn to do.
Focus on what actually matters this week
Spot problems earlier, before they become stressful
Plan ahead with more confidence
Stop overworking “just in case”
We keep things simple on purpose.
If a number doesn’t help you make a decision;
We don’t track it.
What We’ll Work On Together
Over eight weeks, we’ll build the foundations of a business that works for you.
It’s to help you:
Understand your business well enough to run it intentionally
Use a small set of clear, practical KPIs
Connect your day-to-day activity with your personal income goals
When the numbers make sense, running your business feels calmer, clearer, and more in your control.
That’s when growth — if you want it — becomes a choice, not a hustle.
KPIs for small business owners
Sales
Sales KPIs help turn an unpredictable business into a more predictable one — without creating pressure. They’re simple numbers, such as enquiries, conversion rates, average sale value, and repeat work, that show how work flows into your business and reveal patterns that are easy to miss day to day. Tracking the right KPIs helps you understand what drives your income, see how full your pipeline really is, and spot quieter periods earlier, reducing stress and second-guessing. In The Business Club, we keep sales KPIs deliberately simple and focused on numbers that support real decisions. Used well, they don’t create pressure — they create clarity, confidence and control.
Capacity
Capacity KPIs help you understand how much work your business can realistically handle — and prevent overwork before it happens. Through KPI coaching, we look at simple capacity numbers such as available time, workload, delivery timelines, and utilisation, so you can see where pressure is building and where there’s room to breathe. Tracking the right capacity KPIs helps you plan work more realistically, make better decisions about pricing, deadlines, and taking on new clients, and avoid the cycle of being constantly busy but not necessarily better off. In The Business Club, capacity KPI coaching focuses on a small set of clear, useful numbers that support sustainable income and a business that feels more predictable, balanced and in your control.
Delivery
Delivery KPIs focus on how reliably your business turns work into results, using clear business metrics such as turnaround times, completion rates, rework, and customer follow-up. Tracking the right delivery KPIs helps you spot bottlenecks, understand where time or quality is being lost, and make improvements before small issues become ongoing problems. When delivery is measured in a simple, practical way, it becomes easier to plan capacity, set realistic expectations, and protect your time and energy. In The Business Club, we use straightforward delivery business metrics that support consistency, confidence and a business that runs more smoothly — without adding unnecessary complexity.
Cash flow
Cashflow KPIs help you understand how money actually moves through your business, not just what you earn on paper. Through our own unique business mentoring, we focus on simple cashflow numbers such as money coming in, money going out, timing of payments, and how long cash is tied up in work. Tracking the right cashflow KPIs helps you spot pressure points early, plan ahead with more confidence, and avoid unnecessary stress or last-minute decisions. In The Business Club, cashflow is looked at in a clear, supportive way, using practical KPIs that help create stability, predictability, and peace of mind — rather than confusion or overwhelm.
Time
Time KPIs help you understand where your time actually goes and how effectively it’s being converted into income. By tracking simple measures such as time spent delivering work, time on sales and marketing, and non-billable hours, you can see which activities move your business forward and which quietly drain profit. Used well, time KPIs highlight where small changes can make a big difference to both capacity and income. Membership of The Business Club helps you apply these KPIs in a practical, supported way, reducing trial and error and shortening the time it takes to build a profitable business that can pay you a proper, sustainable wage — without burning out or working longer hours.
Together we’ll cover:
Becoming the CEO
Learn how successful business owners think, plan and make decisions.
Your Bottom Up Business Model
Instead of asking…
“How much turnover do I need?”
We’ll start with the question that really matters…
“How much do I want my business to pay me?”
Then we’ll build your business model around achieving exactly that.
Knowing Your Numbers
We’ll remove the fear from finance forever.
You’ll understand the numbers behind your business and know exactly which ones deserve your attention.
Because your accountant prepares your accounts.
You run your business.
Pricing for Profit
Discover whether your current prices are actually delivering the income you want.
Marketing That Makes Money
Using my S.E.L.L. System®, you’ll stop doing random acts of marketing and start creating a simple, measurable strategy that attracts the right customers.
Measuring What Matters
You’ll create your own CEO dashboard so you always know what’s working, what’s not and what to improve next.
No more guessing.
No more hoping.
Just better decisions.
This Isn’t About Chasing Turnover
For years I believed I needed a £100,000 business before I could earn £5,000 a month.
I was wrong.
Very wrong.
Once I understood my numbers, I realised I didn’t need more turnover.
I needed a better business model.
That’s why one of the biggest lessons I teach is this:
Stop chasing turnover.
Start chasing profit.
Because profit is where payday lives.
What You’ll Leave With
By the end of the programme you’ll have:
✔ A clear business strategy.
✔ A personalised Bottom Up Business Model.
✔ Your own CEO Dashboard.
✔ A better understanding of your business finances.
✔ Confidence in your pricing.
✔ A simple marketing plan.
✔ Clear business goals.
✔ The ability to make decisions based on facts rather than feelings.
✔ A business designed to pay you properly.
Who Is It For?
The Mastermind is perfect for:
- Sole traders
- Freelancers
- Consultants
- Coaches
- Creative businesses
- Service businesses
- Start-ups ready to grow
- Established businesses that aren’t paying the owner what they deserve
If you’re ready to stop surviving and start leading, you’re in the right place.
Why Learn With Me?
When I started my business, I thought I needed a £100,000 turnover before I could pay myself the salary I wanted.
I spent thousands of pounds chasing that number.
Marketing courses.
Sales courses.
Masterminds.
Systems.
Apps.
Coaches.
The turnover grew…
But my salary didn’t.
Everything changed the day I stopped chasing turnover and started understanding my numbers.
Today I’ve helped thousands of business owners build stronger, more profitable businesses using exactly the same approach.
I don’t believe business needs to be complicated.
I believe every business owner deserves to understand their numbers, build a business around the life they want and get paid properly for the incredible work they do.
Are You Ready to Become the CEO?
You already have the business.
Now it’s time to lead it.
Join the Business Builder Mastermind and discover what happens when you stop guessing, start measuring and build a business that finally works for you.
Because your business should pay the person who matters most.
You.
Book your place today and take the first step towards becoming the CEO your business deserves.