Business mentoring for new and small business owners
A business mentor who helps you make sense of your business — and the numbers behind it.
I’m not a consultant who hands over a report and disappears. I work alongside new and small business owners as a mentor, coach and trainer, helping you make better decisions, build confidence, and feel more in control of your business.
Most of the people I work with don’t lack ideas or effort — they lack clarity. Clarity about what to focus on, what really drives income, and which numbers actually matter day to day.
That’s where I come in.
Whether you’re new to business or a few years in, your numbers matter more than you think — and not just the ones in your accounts. While working with me you’ll learn how to understand what’s really driving your business and how to use your numbers to make confident decisions.
Practical mentoring, not theory
My role is to help you think clearly about your business, challenge assumptions when needed and support you as you put plans into action.
We work in a practical, down-to-earth way, focusing on:
Aligning your business plans with your personal income goals
Understanding the numbers that drive your business, not just the financial ones
Using KPIs and simple metrics to make decisions easier
Building systems that make running your business more predictable and less overwhelming
There’s no jargon, no generic frameworks and no pressure to “scale at all costs”. Just clear thinking, honest conversations and steady progress.
Why the numbers matter
(without making it complicated)
For many small business owners, the numbers feel intimidating or easy to avoid. But when you understand them — even at a simple level — they become a source of confidence, not stress.
I help you:
Understand cash flow, pricing, and profitability
Track sales activity, capacity, and delivery
Use KPIs to spot problems early and plan ahead
The goal isn’t to turn you into an accountant — it’s to help you run your business with your eyes open, so fewer things come as a surprise.
Ongoing support through The Business Club
Some business owners want 1:1 mentoring.
Others want ongoing support, accountability and a place to think things through.
That’s why I created The Business Club — a membership that gives small business owners practical guidance, structure and support as they grow. It’s there to help you stay focused, keep momentum, and avoid feeling like you’re figuring everything out alone.
Who I work with
I work with new and small business owners, including:
- startups and early-stage businesses
- sole traders and small teams
- business owners who want clarity, not complexity
AND
- organisations who help people into self-employment
I’m based in Worcester and work across Birmingham, the West Midlands, the Black Country, and Worcestershire, supporting business owners locally and beyond.
What working together feels like
People often describe working with me as:
- supportive, but honest (no BS)
- practical and grounded (no fluff)
- focused on real progress, not perfection (no excuses)
If you’re looking for someone to walk alongside you, help you understand your business, and give you the confidence to make informed decisions, mentoring may be the right fit.
Next steps
If you’d like to talk about where you are now — and where you want your business to take you please book a free strategy call, or explore how we can work together within The Business Club.