Image of LinkedIn Logo with text overlay saying Unleashing the Power of LinkedIn: Free Strategies for Small Businesses to Generate More Leads

In the dynamic world of digital marketing, LinkedIn has emerged as a goldmine for small business owners seeking to expand their reach and generate valuable leads. Leveraging the platform’s potential doesn’t have to break the bank. In this post, we’ll explore cost-effective strategies tailored for small businesses to maximise their lead generation efforts on LinkedIn.

These strategies are not just theory, our clients and I have put them to the test over the last few years and found them to work for us at bringing in those precious leads. So if you want leads from LinkedIn, read on…

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To be successful on LinkedIn takes time and effort but here are some top tips that should help make it easier…


  1. Optimise Your LinkedIn Profile

Your LinkedIn profile is your digital business card. Make sure it’s complete, professional, and highlights the unique value your business offers. Use a high-quality headshot for your profile picture as people buy from people and it’s nice to see the person behind the business.

Write a compelling headline that lets your audience know what you do, who you do it for and how you do it.  Remember, our potential customers are only interested in what you can do for them so make sure you tell them.


Craft a concise yet engaging summary. Don’t write a CV, this is your shop window and so your profile should read more like a sales page showcasing what you can do and who you’ve already done it for.

Don’t forget to add a link to your website.

  1. Create a Company Page

Establishing a LinkedIn Company Page may be helpful for small businesses. It adds credibility and serves as a hub for potential leads to learn more about your products or services but if you do this you will have to manage both your personal profile and your business page – which of course will add more time to your marketing efforts.

Regularly update your page with fresh content, such as company news, achievements, and industry insights so that people who visit have something new to look at.

  1. Join and Participate in Relevant Groups

LinkedIn groups are a treasure trove for connecting with like-minded professionals and potential customers. Join industry-specific groups, engage in discussions, and share your expertise. This positions your business as an authority in your niche, increasing the likelihood of attracting leads.

LinkedIn groups are also sometimes overlooked as groups are more associated with Facebook than LinkedIn.  Choose your groups wisely and you will find a gold mine of opportunity waiting for you.

  1. Publish Compelling Content

Content is king, and LinkedIn rewards businesses that consistently share valuable insights. Create and share blog posts, articles, and infographics that showcase your expertise. The Business Builder publishes a new blog post every week-day and we then share this on LinkedIn.  This gives us something to talk about and helps us get free traffic to our website.

Use attention-grabbing headlines that resonate with your audience. I have found that lists work well as do sentences that follow this format – Amy was able to double her turnover by doing this one simple thing!

Include a call-to-action (CTA) to encourage readers to visit your website or reach out. Many posts I see don’t include a call to action and are therefore missing out on the opportunity of getting your audience to take the next step in your customer journey.  Our CTA is to read our blog post which gets visitors to our website.

  1. Leverage Hashtags Wisely

Strategic use of hashtags can significantly amplify the visibility of your posts but as LinkedIn users don’t particularly like them try and keep them to 3 or 4 per post.

Research popular industry-related hashtags and incorporate them into your content. This makes your posts discoverable by users interested in those topics, expanding your reach and potential lead pool.

  1. Personalised Connection Requests

When connecting with potential leads, avoid generic connection requests. Craft personalised messages that explain why connecting with your business could be beneficial for the recipient. This personal touch may increase the chances of your connection request being accepted, however, I have found no difference in the percentage of people who accept my connection request with or without a personal message accompanying it.

  1. Engage with Your Network

Building a network is just the beginning; engaging with it is key. Regularly interact with your connections by commenting on their posts, sharing their content, and congratulating them on achievements. This boosts your visibility and keeps your business top-of-mind when they need your services.

This is something that many people miss and just post and run.  Remember, people are far more likely to support your posts if you support theirs.

  1. Showcase Client Testimonials and Success Stories

Highlighting positive experiences from your clients adds credibility and builds trust. Encourage satisfied customers to leave recommendations on your Company Page or personal profile, and share success stories in your “featured” section. This social proof can influence potential leads to choose your business over competitors.

  1. Host LinkedIn Events

Organising virtual events, such as webinars or Q&A sessions, is an excellent way to showcase your expertise and attract leads. Promote your events on your Company Page, in relevant groups, and through personalised invitations to your network.

This is something that we at The Business Builder have always done and we encourage our clients to do the same as it helps your audience to get to know you on a more personal level and this will encourage more leads and better conversion rates.


LinkedIn offers a wealth of opportunities for small businesses to generate leads without breaking the bank. By optimising your profile, engaging with your network, and consistently sharing valuable content, you can establish your business as a trusted authority in your industry and attract high-quality leads. Implement these free strategies, and watch your LinkedIn presence transform into a lead-generating powerhouse.


We hope you have enjoyed this blog and that we have answered your question thoroughly but if there is anything else you would like to know please don’t hesitate to get in touch. Just fill out our contact form or comment below and let’s have a chat.

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