Grow your business

The Mastermind at a glance

Programme: The Business Builder Mastermind

Duration: 12 months

Format: Live group sessions on Zoom

Recordings: Every Mastermind session is recorded

Resources: Practical worksheets, planning tools and implementation exercises

Support: Expert guidance, peer insight and ongoing accountability

Best for: Ambitious small business owners ready to build a more profitable, structured and sustainable business

Included bonuses: 12 months of The Business Club, 12 months of the Focus Forum, admission to The Business Builder Retreat and all Business Builder training days held during your programme

First step: Apply or book a strategy call to discuss whether the Mastermind is right for you

Results at a glance

One client was able to pay for her family’s holiday and give herself a pay rise after joining the Mastermind.

A Coach was able to launch her new programme and fill it up quickly because we worked on marketing plans and confidence around making offers.

A franchisee was able to save £2,400 per month on costs after just one month’s membership of the mastermind.

The value of group support

Running a small business can feel lonely.

You may have family, friends and customers around you, but they do not necessarily understand the weight of being responsible for every important decision.

They may not understand:

• Why one missed sales opportunity matters
• Why pricing can feel so difficult
• Why a quiet month affects your confidence
• Why you are excited about improving a process
• Why you are questioning an offer that appears successful
• Why you need to discuss your numbers with someone who understands business

Inside the Mastermind, you are surrounded by other business owners who are also working to build stronger, more profitable businesses.

They understand the decisions, doubts and challenges because they are facing their own versions of them.

The group provides:

• Different perspectives
• Shared experience
• Honest feedback
• Encouragement
• New ideas
• Useful connections
• Accountability
• Opportunities to collaborate
• A safe place to talk about what is really happening

Sometimes another member will ask the exact question you needed answered.

Sometimes they will see an opportunity you have overlooked.

Sometimes they will share an experience that prevents you from making an expensive mistake.

And sometimes they will simply remind you that you are not the only person finding business difficult that week.

Why a Mastermind is different from a course

A course provides information.

A Mastermind helps you apply that information to your own business.

You will not simply work through generic lessons and be left to decide what they mean for you.

During the live sessions, we can:

• Discuss your particular challenges
• Review your ideas
• Examine your numbers
• Test your assumptions
• Identify gaps
• Learn from other businesses
• Agree practical actions
• Review what happened after you implemented them

You will benefit from both the structured content and the conversations that happen around it.

Because businesses do not grow through information alone.

They grow when the right information leads to better decisions and consistent action.

What we will work on during the 12 months

The programme looks at the whole business rather than focusing on one isolated area.

Your pricing affects your profit.

Your offers affect your capacity.

Your marketing affects your enquiries.

Your sales process affects your conversion rate.

Your systems affect your time.

And all of those things affect how much the business can pay you.

Throughout the year, we will work on the areas that help you create a more predictable, profitable and manageable business.

Understand the business you have now

Before deciding what to change, you need a clear picture of what is happening today.

We will look at information such as:

• How much capacity you genuinely have
• How reliably money comes into the business
• Where time, effort or profit is being lost
• How many enquiries you receive
• Where those enquiries come from
• How many enquiries become customers
• How long your work takes to deliver
• Which products or services generate the strongest return
• What your customers are worth over time
• How much the business currently pays you

Once you can see what is happening, the business becomes less reactive.

You can stop relying on assumptions and start making decisions based on evidence.

Build your Bottom Up Business Model

Many business owners begin with a turnover figure.

They decide they want a £50,000 or £100,000 business without understanding what that number will provide for them.

I prefer to start somewhere much more important:

How much do you want the business to pay you?

Using the Bottom Up Business Model, we will work through:

• Your desired personal pay
• Your fixed costs and overheads
• The profit the business needs to create
• Your variable costs
• The gross profit required
• Your average order value
• The number of customers or sales you need
• Whether you have the capacity to deliver that work

This allows you to see the actual shape of the business you need.

You may discover that your goal is more achievable than you thought.

You may realise that your current prices cannot support it.

Or you may see that the business model needs to change before you chase more customers.

The purpose is not to create a bigger business for the sake of it.

It is to create the right business for your income, capacity and life.

Understand your numbers without fear

You do not need to become an accountant.

But as the CEO, you do need to understand the numbers that influence your decisions.

Your accountant prepares your accounts.

You run your business.

We will make your figures practical and easier to understand so you can answer questions such as:

• Can I afford to invest?
• Should I increase my prices?
• Which offer is most profitable?
• How many customers do I need?
• Is the business growing in the right way?
• Can I afford to take time away?
• Is my marketing producing a return?
• Does this opportunity make financial sense?

This is Figures Without Fear.

No hiding from the numbers.

No waiting until your year-end accounts arrive.

And no assuming that money in the bank automatically means money available to spend.

Price for profit, not simply to win the work

Many small business owners set prices by looking at competitors, choosing an amount that feels comfortable or guessing what customers will pay.

But your price needs to support your entire business model.

It may need to cover:

• Delivery time
• Preparation
• Administration
• Materials
• Software
• Marketing
• Professional fees
• Overheads
• Your pay
• Profit for the business

During the Mastermind, we will help you understand whether your current prices are creating the return you need.

That may mean:

• Increasing a price
• Changing what is included
• Reducing delivery time
• Creating clearer boundaries
• Packaging your expertise differently
• Removing an unprofitable offer
• Increasing the value of each customer
• Developing a higher-value service
• Creating recurring revenue

The aim is not to charge as much as possible.

It is to create prices and offers that are fair to the customer and financially worthwhile for you.

Create stronger, more profitable offers

More offers do not automatically mean more sales.

Sometimes they simply make the business harder to explain, market and deliver.

We will review:

• What you currently sell
• Which offers generate the most revenue
• Which produce the strongest profit
• Which require too much time
• Which attract the best customers
• Which naturally lead to another purchase
• Which should be developed
• Which may need to be removed

We can also explore ways to:

• Increase your average order value
• Upsell or cross-sell
• Introduce recurring income
• Create a clearer customer journey
• Package your knowledge
• Develop higher-value offers
• Improve customer retention
• Make better use of what you already have

Growth does not always come from finding more and more new customers.

Sometimes the strongest opportunity is already sitting inside your current business.

Understand your capacity

It is easy to set ambitious sales goals without considering whether you can deliver the work.

We will look at:

• How much time you have available
• How long each offer takes to deliver
• How many customers you can realistically support
• Which work requires your direct involvement
• What could be systemised
• What could be delegated
• What needs to stop
• Whether your sales target fits your capacity

There is little value in creating a marketing plan that generates more customers than you can serve.

Your business model needs to support your financial goals and the life you want to lead.

Marketing that makes money

Marketing should not simply keep you busy creating content.

It should help the right people discover, understand and trust your business.

Using my S.E.L.L. System®, we will help you create a clearer and more measurable approach to attracting and converting customers.

Stand out

Become clearer about:

• Who you help
• What problem you solve
• Why your business is different
• What you want to be known for
• How to communicate your value

You do not need to shout louder than everybody else.

You need the right people to recognise that your business is relevant to them.

Engage

Learn how to build trust and start more useful conversations.

This may include:

• Creating relevant content
• Networking
• Email marketing
• Following up
• Demonstrating your expertise
• Sharing customer results
• Asking better questions
• Remaining visible consistently

Engagement is not simply collecting likes.

It is helping potential customers understand how you can help them.

Leverage

Make better use of the assets, audiences and opportunities you already have.

This could include:

• Previous customers
• Existing contacts
• Your email list
• Testimonials
• Referral partners
• Strategic relationships
• Existing content
• Your knowledge and experience
• Current products or services

Before constantly searching for something new, we look at what you can use more effectively.

Level up

Explore opportunities to increase the value and strength of the business.

You may:

• Increase your prices
• Improve an offer
• Introduce an upsell
• Create a cross-sell
• Develop recurring income
• Package your expertise
• Work with higher-value customers
• Improve retention
• Create a clearer route for customers to continue working with you

The purpose is not simply to create more marketing.

It is to create marketing that supports the financial model you are building.

Practical worksheets that keep you moving

It is easy to leave a training session feeling motivated and then become distracted by the next urgent customer request.

That is why you will receive practical worksheets, templates and planning tools throughout the Mastermind.

These resources are designed to help you apply each subject to your own business.

Depending on the topic, they may help you:

• Review your current position
• Calculate your financial targets
• Compare offers
• Analyse your capacity
• Identify your ideal customers
• Strengthen your marketing messages
• Plan a campaign
• Track sales opportunities
• Set quarterly priorities
• Build your CEO Dashboard
• Record decisions and actions
• Review progress

They are not exercises for the sake of filling in more forms.

Each resource has a purpose: helping you turn what we discuss into practical business action.

You can revisit the worksheets throughout the year as the business develops.

Every live Zoom session is recorded

The Mastermind sessions take place live on Zoom so that you can participate, ask questions and benefit from the group discussion wherever you are based.

However, running a business means that occasionally something unexpected happens.

A customer needs you.

A meeting changes.

You become unwell.

Or you simply cannot attend a particular date.

Every Mastermind session is recorded, so you do not have to lose the learning.

You can:

• Catch up on a session you missed
• Revisit a subject later
• Pause while completing the worksheet
• Return to a useful discussion
• Review advice relating to your business
• Refresh your knowledge as your circumstances change

The recordings give you flexibility, but the live sessions give you participation, conversation and accountability.

For the greatest value, you should attend live whenever you can.

Your full Mastermind support package

The Mastermind is not limited to the live group sessions.

Your programme includes several additional layers of support designed to help you learn, implement and remain accountable throughout the year.

12 months of The Business Club

You will receive full membership of The Business Club for the entire 12 months of your Mastermind programme.

The Business Club includes:

• Monthly business challenges
• Daily prompts in the private WhatsApp group
• Weekly live Q&A calls
• Monthly masterclasses
• A comprehensive online marketing course
• Newsletter and email automation training
• A supportive business community
• Opportunities to ask for help
• Member resources and additional learning

The Club gives you ongoing, everyday support alongside the more strategic Mastermind work.

You can ask practical questions, participate in challenges and learn from the wider community throughout the year.

12 months of the Focus Forum

You will also receive full access to the Focus Forum throughout your 12-month programme.

The Focus Forum gives you regular accountability and dedicated implementation time.

It helps you:

• Decide what you need to complete
• Protect time for important actions
• Stop pushing your own business to the bottom of the list
• Maintain momentum
• Follow through on Mastermind decisions
• Report back on your progress
• Build stronger working habits

The Mastermind helps you decide what needs to change.

The Focus Forum helps you make sure it actually happens.

Free admission to The Business Builder Retreat

Your Mastermind package includes admission to The Business Builder Retreat.

The Retreat gives you the opportunity to step away from the daily noise of your business and work more deeply on your direction and plans.

It is a valuable chance to:

• Think strategically
• Review your business model
• Clarify your customers
• Strengthen your financial plan
• Create marketing priorities
• Build your quarterly business plan
• Spend focused time with other business owners

The Retreat is included as part of your Mastermind support, giving you an additional layer of in-person strategy and implementation.

Travel and accommodation arrangements, where applicable, will be explained separately.

Free admission to all Business Builder training days

During your 12-month programme, you will receive free admission to any and all eligible Business Builder training days.

These events may cover subjects such as:

• Business finances
• Pricing and profit
• Sales
• Marketing
• Lead generation
• Business planning
• Leadership
• CEO thinking
• Paying yourself properly
• Creating a stronger business model

This means you can continue developing your knowledge without paying separately each time a relevant training opportunity becomes available.

Specific event terms, capacity limits and any booking requirements will be explained when each training day is announced.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Included in your 12-month Mastermind

• Live group Mastermind sessions on Zoom
• Recordings of every Mastermind session
• Practical worksheets and implementation tools
• Expert guidance from Lynne
• Peer insight and group support
• Ongoing accountability
• A personalised Bottom Up Business Model
• Your own CEO Dashboard
• A clearer business strategy
• 12 months of The Business Club
• 12 months of the Focus Forum
• Admission to The Business Builder Retreat
• Admission to eligible Business Builder training days
• A full year to implement and improve

Examples of what becomes possible

Previous Mastermind members have used the programme to:

• Generate their strongest weeks, months and quarters
• Create more consistent monthly income
• Develop and sell new offers
• Increase the value of individual customers
• Introduce upsells and cross-sells
• Clarify their ideal customers
• Improve their pricing
• Become more confident making offers
• Turn ideas into structured plans
• Make decisions based on profit rather than turnover

Your results will depend on your circumstances and the actions you take, but you will not be expected to create them alone.

Who is The Business Builder Mastermind for?

The Mastermind is designed for serious small business owners who have already started building something and are ready to lead it more deliberately.

It may be right for you if:

• You are a sole trader, freelancer, consultant, coach or service provider
• You have customers but want more consistency
• You are busy but not earning what you expected
• You want to increase profit rather than simply chase turnover
• You are unsure which offers to prioritise
• You need a clearer sales and marketing strategy
• You want to understand your business numbers
• You are ready to develop stronger systems
• You need accountability to implement your plans
• You value learning alongside other business owners
• You are open to honest feedback
• You are willing to share ideas and support the group
• You are ready to step into the role of CEO
• You want a full year of guidance rather than a quick fix

You do not need to arrive with perfect figures, polished systems or every answer.

You do need to be willing to look honestly at your business and take action.

It may not be right for you if…

The Mastermind is unlikely to be the right fit if:

• You want someone else to run the business for you
• You are looking for guaranteed overnight results
• You are unwilling to look at your numbers
• You do not intend to attend or watch the sessions
• You want advice but have no intention of implementing it
• You are uncomfortable receiving constructive feedback
• You are not willing to support or respect other group members
• You expect growth without changing any of your current actions

You do not have to be the loudest person in the group.

You do not need to share every private detail of your business.

But you should be ready to participate, ask questions, listen to others and take responsibility for your progress.

Start-up or established business?

The Mastermind can support both newer and more established businesses, provided the owner is ready to implement and grow.

If your business is relatively new

The programme can help you:

• Strengthen your foundations
• Test your business model
• Create profitable prices
• Clarify your customers
• Develop a clear offer
• Build a sales and marketing process
• Avoid expensive mistakes
• Create realistic targets

If your business is established

The programme can help you:

• Identify where growth has stalled
• Improve profit
• Refine your offers
• Increase customer value
• Create more predictable income
• Improve systems
• Reduce dependence on you
• Build the next stage of the business

The question is not simply how long you have been trading.

It is whether you are ready to take the business more seriously.

What happens during a Mastermind session?

Each live Zoom session combines structured learning, discussion, implementation and group support.

Depending on the topic and the needs of the group, a session may include:

• A focused training topic
• A practical explanation or framework
• Individual reflection
• Worksheet exercises
• Group discussion
• Questions and answers
• Feedback on a challenge
• Review of business figures
• Hot-seat mentoring
• Planning and decision-making
• Agreed actions and accountability

The purpose is not for you to sit silently while I speak at you.

You will be encouraged to think, contribute and apply the learning.

You may bring a question about your own business.

You may offer an observation that helps another member.

You may discover that someone else is experiencing exactly the same challenge.

Every person brings a different business, background and perspective.

That is what makes the group valuable.

What is hot-seat mentoring?

During appropriate sessions, members may have the opportunity to receive focused support around a particular challenge or decision.

You might bring a question such as:

• Should I increase this price?
• Which offer should I prioritise?
• Why am I not converting enquiries?
• Is this new service financially worthwhile?
• How can I increase recurring income?
• What should I stop doing?
• How do I explain my value more clearly?
• Can my current model support my income goal?

We will examine the situation, ask questions and consider practical options.

Other members also learn from the discussion because many business challenges share common themes.

You are not required to disclose information you consider commercially sensitive.

You decide what you are comfortable bringing to the group.

What happens between sessions?

The progress does not stop when the Zoom call ends.

Between Mastermind sessions, you can:

• Complete your worksheets
• Implement your agreed actions
• Attend the Focus Forum
• Use The Business Club support
• Join weekly Q&A calls
• Participate in monthly challenges
• Ask questions in the relevant community spaces
• Attend training days
• Review recordings
• Track your figures
• Prepare updates for the group

This creates a continuous rhythm of learning, action, accountability and review.

What you can expect from me

• Clear, practical guidance
• Honest feedback delivered with kindness
• Help understanding your numbers
• Support with pricing, sales and marketing
• Questions that challenge your assumptions
• Tools that help you implement
• Accountability
• Encouragement
• A focus on profit and personal pay
• Someone who understands small business
• Someone firmly in your corner

Your next steps

1. Book a free strategy call or submit your application
2. Tell me about your business and your goals
3. We decide whether the Mastermind is the right fit
4. I explain the programme, investment and next start date
5. You confirm your place
6. You begin 12 months of strategy, implementation and support

No pressure. Just an honest conversation about your business and what it needs next.

You are already responsible for the business

The question is whether you are leading it deliberately.

You can continue reacting to each week as it arrives.

You can keep guessing which marketing activities might work.

You can keep setting turnover targets without knowing what they will pay you.

You can keep making decisions based on how you feel that day.

Or you can take the time to understand the business properly.

You can learn:

• Which numbers matter
• Which offers create profit
• How many customers you need
• Where your time is going
• What your capacity really is
• How to market more effectively
• How to create a stronger sales process
• What to measure
• What to change
• What to stop doing

You can surround yourself with other business owners who are asking the same difficult questions and are committed to doing something with the answers.

You can have guidance, tools and accountability around you for a full 12 months.

The Mastermind is not about creating more work.

It is about making sure the work you do moves the business towards the income, profit and life you want.

Stop working reactively. Start leading deliberately.

Stop chasing turnover. Start chasing profit.

Because profit is where your payday lives.

Ready to discuss your place?

Book a free strategy call and tell me where your business is now, what you want to achieve and what you believe is getting in the way.

Together, we can decide whether The Business Builder Mastermind is the right next step.

Prefer to speak to me?

Call Lynne on 07736 396 519 or email info@thebusinessbuilderonline.com.