cartoon image of someone surrounded by graphs and charts with text overlay saying The Benefits of Outsourcing Your Marketing as a Small Business Owner

In the digital age, where attention spans are shorter than a goldfish’s and competition is fierce, it’s crucial for small businesses to make a big impact online. As a small business owner, you’re wearing multiple hats already, from managing finances to ensuring customer satisfaction. But what about your marketing? It’s time to consider outsourcing this critical aspect of your business to truly stand out and thrive in the crowded online marketplace.

Why Outsource Your Marketing?

Let’s face it: marketing is complex. It’s not just about posting on social media or sending out occasional emails. Effective marketing requires strategy, creativity, and consistent effort. By outsourcing your marketing to professionals, you’re tapping into a wealth of expertise and resources that can take your business to the next level.

Here are some compelling reasons to consider outsourcing your marketing:

  1. Focus on What You Do Best: As a small business owner, your time is precious. By outsourcing your marketing, you can free up valuable time to focus on core aspects of your business, whether it’s product development, customer service, or strategic planning. Leave the marketing to the experts while you concentrate on what you do best.
  2. Access to Specialised Skills: Marketing is constantly evolving, with new trends, technologies, and platforms emerging all the time. It can be challenging to keep up with the latest developments while also running your business. Outsourcing your marketing gives you access to a team of specialists who are dedicated to staying ahead of the curve and implementing cutting-edge strategies to promote your business effectively.
  3. Cost-Effectiveness: Contrary to popular belief, outsourcing your marketing can actually save you money in the long run. Instead of hiring full-time staff or investing in expensive marketing tools and software, you can pay for the services you need, when you need them. This flexibility allows you to scale your marketing efforts according to your budget and business goals. It also often pays for itself too in terms of additional revenue and customers.
  4. Fresh Perspective: It’s easy to get stuck in a rut with your marketing efforts, especially if you’re handling everything in-house. Outsourcing your marketing brings in fresh ideas, perspectives, and creative insights that can breathe new life into your brand and help you connect with your target audience in meaningful ways.

Standing Out in a Sea of Competition

In today’s overcrowded marketplace, simply having a great product or service isn’t enough. You need to stand out from the competition and capture the attention of your potential customers. This is where effective marketing comes into play.

Imagine you’re walking down a busy street lined with shops selling similar products. One shop has a catchy storefront display, engaging signage, and friendly staff handing out samples. Meanwhile, another shop has a dull exterior, faded signage, and no visible staff. Which one are you more likely to enter? The same principle applies online.

Good marketing grabs attention, sparks interest, and compels people to take action. Whether it’s through captivating social media content, eye-catching website design, or targeted email campaigns, effective marketing sets you apart from the competition and makes your business impossible to ignore.

Examples of Good and Bad Marketing

Let’s take a look at some examples to illustrate the difference between good and bad marketing:

Good Marketing: Imagine a local bakery that regularly posts mouthwatering photos of freshly baked goods on Instagram, engages with customers through fun polls and contests, and offers exclusive discounts to its email subscribers. This bakery understands its target audience and uses a combination of visual appeal, interactivity, and incentives to keep customers coming back for more.

Bad Marketing: On the other hand, picture a small consulting firm with a poorly designed website that looks like it hasn’t been updated since the early 2000s, sporadic and unprofessional social media posts, and generic email blasts that end up in the spam folder. Despite having valuable expertise to offer, this firm fails to make a memorable impression and struggles to attract clients as a result.

 

Other Ways your Marketing Experts Can Help

A good marketing agency will also be able to give you good advice to help you build your brand, attract new customers and increase sales. For example, here are 10 top tips to improve your engagement on social media:

  1. Know Your Audience: Understand who your target audience is, what platforms they use, and what content they’re interested in. Tailor your posts to resonate with their preferences and needs. For example, if your intended market is moms of toddlers who are looking to buy toys that help their children to learn to read you might put out posts that talk about ways to encourage your toddler to read, or how to start teaching your child to read or how to get your child interested in books. Your marketing expert will be able to help you work through this so that you are targeting the right people with the right information.

 

2. Create Compelling Content: Produce high-quality, visually appealing content that is relevant, informative, and entertaining. Use a mix of formats such as images, videos, infographics, and GIFs to keep your audience engaged. Your marketing agency should be able to produce high quality graphics, fabulous designs and titivating templates so that your audience not only notices you, but sees you as the ultra-professional company that you are.

3. Be Consistent: Maintain a regular posting schedule to stay top of mind with your audience. Consistency builds trust and encourages followers to engage with your content regularly. Working with a marketing agency ensures this consistency and you will have peace of mind that your posts will go out every day – even if you are not able to post or are away from the business.

4. Encourage Interaction: Prompt engagement by asking questions, hosting polls or surveys, and encouraging comments, likes, and shares. Respond promptly and authentically to comments and messages to foster meaningful conversations.Your agency can take over the engagement monitoring for you so that people get responses quickly and you never have to worry about getting negative scores because you haven’t answered a potential customer in a timely manner.

5. Use Hashtags Wisely: Research and use relevant hashtags to increase the visibility of your posts and reach a broader audience. But don’t overdo it; aim for a mix of popular and niche hashtags that are specific to your content. A good maketing agency will research your hashtags for you to make sure that you are using relevant and appropriate hashtags that get your content found by those who are searching for it.They will also know how many to use on each platform so that you stay within the etiquette of each platorm you post on.

6. Leverage User-Generated Content: Encourage your followers to create and share content related to your brand or products. User-generated content not only boosts engagement but also builds a sense of community and trust around your brand. Your marketing expert should be able to advise you on what constitutes user-generated content and how to get it and also be able to style it so that it matches your branding when you post it giving you a consistent and professional look.

7. Engage with Influencers: Collaborate with influencers or thought leaders in your industry to amplify your reach and credibility. Partnering with influencers can expose your brand to their followers and drive engagement through endorsements and recommendations. Your marketing agency should be able to research who the influencers are in your industry and help you reach out to them whilst ensuring you look professional and polished when you do which will give you a much better chance of them agreeing to work with your brand.

8. Utilise Stories and Live Video: Take advantage of features like Instagram Stories, Facebook Stories, and live video to provide real-time updates, behind-the-scenes glimpses, and interactive experiences. These formats are highly engaging and foster a sense of immediacy and authenticity. Your marketing agency should be able to help you create these videos and also template them so that you always look on brand.

9. Run Contests and Giveaways: Organise contests, sweepstakes, or giveaways to incentivise engagement and reward your followers. Encourage participants to like, comment, share, or tag friends for a chance to win prizes, discounts, or exclusive offers. You need to be careful that you keep within the rules of the platform when running contests etc and your marketing expert will be able to advise you on what you can and can’t do so that you stay out of trouble and don’t end up getting your account shut down.

10. Track and Analyse Metrics: Monitor key metrics such as likes, comments, shares, reach, and click-through rates to gauge the effectiveness of your social media efforts. Use analytics tools to identify trends, understand what resonates with your audience, and optimise your strategy accordingly. This is a time-conuming exercise although very important to the success of your marketing efforts.  Your marketing expert will be able to manage your metrics for you and keep on top of your analytics so that you always know what is working, and what is not.

 

How Much Does It Cost To Outsource your Marketing?

The cost of outsourcing your marketing will depend upon many things, for exmple, how much of your company’s marketing will you need to oursource? Just the social media, or the website, the emails and the paid advertising. This blog post will break it down for you.

Of course the more you want the marketing agency to do the more it will cost.  But here’s and example of our charges.

 

In Conclusion

Outsourcing your marketing as a small business owner isn’t just about delegating tasks; it’s about investing in the future success and growth of your business. By partnering with experts who understand the intricacies of marketing in the digital age, you can position your brand for success, stand out from the competition, and attract more customers than ever before.

So, what are you waiting for? It’s time to take your business to the next level with outsourced marketing services. After all, in the words of Will Rogers, “You never get a second chance to make a first impression.” Make sure yours is a memorable one! Give us a call and let’s get started!