I have listed the 3 reasons in no particular order except how they come to mind but they are probably all as important as each other in one way or another. You might not have thought about reason number 3 but it can be the death knell of your blog…
You would think that people would understand this but unfortunately so many people still think they can just get a free template off the internet or worse, steal someone else’s by copying and pasting it onto their own blog.
Don’t think that no one will know either because lots of companies now use plagiarism tools to sniff out copies of their content online. You have been warned. Don’t do it, it’s not worth the hassle if you get found out.
Also, free templates are just that – templates. They have no bearing on your actual website, what it does, what information it collects from its visitors or how you collect, process and store data. This information needs to be about YOUR blog and not someone else’s.
This is, after all, your promise to your visitors that you are taking their privacy seriously. If you just stick some generic free template with no reference to your own business on your blog how will this be believed by your visitor?
As a blogger you work extremely hard to produce credible, authentic content that your readers can enjoy. You pride yourself on this uniqueness and this is what makes your blog well, your blog.
You also need a cookie section in the policy that explains what cookies your site is using and how these affect the experience of the user as well as how the cookies are used. Does your free template covet this? I doubt it.
This is probably something you haven’t thought of but believe me, as someone who has helped over 1,000 small business in the last 5 years I have heard it all and this is something I found out…
People do actually read the privacy policies on blogs. I know right? I thought most people had better things to do with their time, but here’s the thing…
It seems a lot of people are now much more wary of giving their email addresses to just anyone. They want to know what it is being used for and where it will be stored and how long for etc.
There are various online sites that offer privacy policies but they are either really expensive or they do not actually produce GDPR compliant policies. USA and Canada have very different rules about data protection and you need to be sure that if you are operating a website in the UK (or your website is likely to be found in the UK or other European country) that your policy is complaint and contains the correct information.
Or I can produce one for you for just £30. This is guaranteed to be GDPR compliant as I have worked with a solicitor to produce it. It contains all the correct terminology and has all the required sections that tell your visitors about how their data is collected, stored and used as well as what cookies your site uses and how this affects your visitors.
All you need to do to take me up on this offer is:
- Download the questionnaire below and complete the information about your website, cookies, data etc.
- You then email the questionnaire back to me at the address shown.
- I will prepare a draft copy for your approval and send it to the email you list on the questionnaire
- You then check it and confirm that you are happy with it
- I send you an invoice for £30 which is payable before you receive the final copy
- The whole process usually takes about 48 hours (depending on how quickly you confirm the order and pay your invoice)
If you would like to discuss this further with me, please don’t hesitate to contact me at firstname.lastname@example.org.