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Decoding the Costs of Outsourced Marketing: What You Need to Know

 

In the dynamic landscape of modern business, outsourcing marketing has become a popular choice for organisations looking to elevate their strategies without the burden of in-house management. The burning question, however, remains: How much does it cost to get your marketing done for you? In this comprehensive guide, we’ll break down the costs and provide real-world examples to help you navigate the financial landscape of outsourced marketing.

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Understanding Outsourced Marketing Costs:

 

1. Agency Retainer Fees:

  • Many marketing agencies charge a monthly retainer fee, which serves as a baseline cost for their services. This fee typically covers ongoing strategy development, account management, and basic services.
  • The Business Builder marketing services start at just £250 and this is for one month’s worth of social media posts (images and content). You can stop at one month, or you can engage us on a continuous basis at £250 per month and we’ll keep creating your content until you tell us to stop. Learn more about that here.

2. Project-Based Pricing:

  • For specific campaigns or projects, agencies may opt for project-based pricing. This can include costs for the creation of a website, the development of a marketing campaign, or the execution of a particular strategy.
  • The Business Builder offers a turnkey option for our clients that includes: design and build of website, branding and logo design, content and image creation for website and one month’s worth of social media posts to get your started. You get all this at a one-off payment starting at just £5,000. Learn more about that here.

3. Hourly Rates:

  • Some marketing agencies charge hourly rates for their services. This model is often applied when tasks are sporadic or require varying levels of effort.
  • The Business Builder offers 2 options for our clients – a one-hour strategy call where we can help you figure stuff out and give you a plan of action to take away and implement, or a half-day session where we work with you to get it done.  The strategy call is £167 and the half-day is £600. Learn more bout them here.

4. Social Media Management:

  • Social media management is a crucial aspect of modern marketing. Costs can vary depending on the number of platforms, frequency of posts, content creation, and engagement strategies. On average, monthly costs can range from £500 to £5,000 or more.
  • At The Business Builder we can manage your social media for you for £500 per month per channel. This includes creating the content, images, reels etc, growing your audience and keeping an eye on the analytics to improve your results.

5. Content Creation:

  • Quality content is king in the digital realm. Costs for content creation, including blog posts, articles, videos, and graphics, depend on the complexity and quantity. Monthly costs may range from £1,000 to £10,000 or more.
  • The Business Builder offers this service to our clients starting at just £250 for social media posts up to £800 for videos or motion graphics.

6. Email Marketing Services:

  • Email marketing is a powerful tool, but outsourcing it comes with a cost. Depending on the size of your email list and the level of automation, costs can range from £300 to £3,000 per month.
  • At The Business Builder we like to keep things affordable for our clients and we offer this service starting at just £250 per month (if you have your own content) or £500 per month if you want us to create the content for you.

7. SEO Services:

  • Search Engine Optimisation (SEO) is essential for online visibility. Monthly costs for SEO services vary widely, ranging from £500 to £5,000 or more, depending on the scope of work and competitiveness of the industry.
  • The Business Builder offers this service but we would need to talk to you about what you require before we can give you a realisitic price – this is because if it’s more specialised we will outsource it to one of our partners.

To put all that into context so that you get a better idea of what you may need as a small business owner I’ve included some real life exmples below.

Real-World Examples:

 

1. Small Business Package:

  • A small local business may opt for a comprehensive package including social media management, basic content creation, and email marketing. This could cost around £2,000 to £3,000 per month.
  • You’ll be pleased to know that The Business Builder can do all that for you starting at just £1,000 per month.

2. E-commerce Growth Package:

  • An e-commerce business aiming for substantial growth might invest in advanced SEO, robust content creation, and targeted social media strategies, with costs ranging from £5,000 to £10,000 per month.
  • To be able to price this accurately for you we would need to speak to you to find out what your requirements are.

3. Project-Based Campaign:

  • Launching a specific product or service might involve a project-based campaign. Costs for such projects could range from £10,000 to £50,000 or more, depending on the complexity and scale.
  • The Business Builder has supported many small businesses with these kinds of project via their mentoring programme which is just £3,000.  You can learn more about that here.

Conclusion:

The cost of outsourcing your marketing varies significantly based on factors such as the scope of services, agency reputation, and your business goals. By understanding the breakdowns and examples provided, you can make informed decisions about how much to allocate for outsourcing your marketing needs.

Remember, investing strategically in marketing can yield substantial returns, driving growth and success for your business and so should never be considered a cost.

 

We hope you have enjoyed this blog and that we have answered your question thoroughly but if there is anything else you would like to know please don’t hesitate to get in touch. Just fill out our contact form or comment below and let’s have a chat.

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