Hello and welcome to my business basics series of posts about starting a business and my A – Z of what I consider to be the basics that you need to be working on. This is the seventh post in the series so obviously – G

You can catch up with the ones you missed by using the search bar in this blog.

G is for Goals

Goals are the single most important thing in your business. I have talked about them in my previous posts in this series too because they have a role to play in just about every aspect of business planning.

Goals are what will keep you moving forward. They are what will help you to stay focused when distractions crop up (and they will crop up). Having a great goal is also the quickest and easiest way to achieve success and here’s why…

Imagine already having whatever it is that you have set your heart on. Is it that you want financial freedom? Do you want to get out of the rat race and spend more time with the children? Do you want to be able to afford nice holidays for the family? Would you like to find a way to retire earlier?

Whatever you dream, your goal will help you achieve it. This is important to note: “a dream without a goal is just a wish”. To make that wish come true you will have to take action. The actions that you take will be determined by the goal(s) you set for yourself.

Here is a real life example from one of my clients…

I asked her what her goal was and she said to make more money. I asked her how much more money and she said about an extra £3,000 that year.

I then asked her to write her goal down but to put some feeling into it. She needed to make it SMARTIE

  • S = Specific
  • M = Measurable
  • A = Achievable
  • R = Realistic
  • T = Time-bound
  • I = Imagination
  • E = Emotion

to find out more about how to write SMARTIE goals I have created a mini course that you can access here.

She then turned her goal into something like “I want to earn an extra £3,000 this year so that I can spend it on nice things”.

I asked her what specifically she wanted to spend that extra money on. What exactly did she mean by “nice things”?

She turned her goal into “I want to earn an extra £3,000 this year so that I can visit New York”.

I then asked her why she wanted to visit New York and how she would feel if she made it happen.

She then turned her goal into something like “I want to earn an extra £3,000 this year so that I can fulfill a lifelong dream of visiting New York. To be able to stand on top of the Empire State Building will make me feel proud of myself and I will know that if I have achieved this, I can achieve anything”.

Can you see how her goal gets more specific and attaches more feeling and emotion as she delves deeper into what she really wants. In actual fact she doesn’t really want to earn an extra £3,000 this year, that is just the thing that is going to make her actual dream of visiting New York a reality.

If you want to learn how to create goals that you simply can’t fail at grab your free copy of my Goal Conquering System right here.

So, how can you use this goal setting technique to grow your business?

Each of us has our own reason for becoming a business owner. We all started out with some starry eyed dream in our heads of what we wanted our businesses to become. You need to think back to those days. What was it that made you quit your steady, regularly paid job and become a business owner?

For me it was originally to be able to work from anywhere in the world with an internet connection. The idea of freedom was very powerful for me. I didn’t want to be tied down to a geographic position by my work.

Like for most people, that original idea or plan has become a little more complicated. I now realise that I need to earn a certain income from my business to enable me to travel and be away from home for extended periods of time. I needed a better goal that was going to help me get to where I wanted to be.

Here’s what it became: I want a six-figure business within 12 months that is online and enables me to work from anywhere in the world with an internet connection. Achieving this would give me a feeling of success and achievement, and would enable me to live my dream.

Think about why you started your business. Write it down. Is that still the case or has anything changed? Write that down. Now add some timelines, feelings and how you will feel when you achieve it. Does that feel more like something you want to aim for?

Having a goal gives you something to shoot for. It gives you a clear idea of what it is that you are working for and it gives you an outlying plan of how you are going to achieve it.

I say outlying because you might find that what you thought you wanted is no longer the case. That happened to me. Here’s the kicker…

I thought I wanted to be able to travel the world with my laptop and work from anywhere. But that was because at the time I was making the daily commute into an office in the city to do a job I hated. I had a fairy tale view of what I would like my life to look like instead.

The truth is I don’t actually like being away from home that much. I am definitely a home bird and the thought of spending 3 months abroad is now something I would totally shy away from. This is because I am now happy doing what I do every day and I no longer need to escape from it.

If you are already in business has most likely happened to you. What you thought you wanted is no longer the case. So think about what you want now and why you want this instead.

Now write your new goal down. Make sure you are clear about what you are now aiming for and why you are aiming for it. Make sure you include some idea of how you are going to get there (remember in my goal I stated that it had to be an online business) and make sure to include how you would feel if you achieved it.

This is what my goal became: Over the next 12 months I want to use my knowledge of how to build a six-figure business in 12 months to help others do the same. I will achieve this by creating a mentoring programme that will guide business owners through the 3 stages of this system. To be able to help others achieve the success I have enjoyed will make be feel proud and privileged.

Notice that my goal is specific. I know exactly what I want to achieve and how I am going to achieve it. I have also put a time frame of 12 months on it. I have attached emotion to it as I know how good it makes me feel when I have been able to help someone else achieve their goals and dreams.

And, just to prove the point that this goal setting actually works, here’s my actual mentoring programme page Ta Da!

I have also created a free step-by-step guide for those who would like to give it try on their own – as I don’t want anyone to miss out on this system because I know that it works and that it’s so simple ANYONE can do it. To get a copy of my free guide just complete the form below and get started.

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So there you have it. Goals are a major part of business planning and they are the one thing above all else that will help you to turn your dreams into reality.

Now it’s up to you. Go and work on some awesome goals of your own so that you can start working towards the outcome you really want.

I will be back next week with the next letter in this series which is of course H. Make sure you don’t miss it or why not subscribe to my blog and I’ll drop you a quick email to let you know I’ve published something.

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