Turn Your Social Media Profile Into A Lead Magnet

In this post I am going to be showing you how to turn your social media profile into a lead magnet that generates leads and attracts customers to your business day in, day out.

These easy to follow along with videos will show exactly how to create images like these that you can add to your social media profiles and start getting leads today…

Here is an example of what I’m talking about. As you can see, this is my Facebook header image.

Instead of just putting a random image on my header I am using the valuable real estate to advertise my business. And you can do this quite simply too.

As you can see, I have created a Business Basics Guide that I am giving away for free. I have created an image for the free guide and I have promoted the guide by showing it front and centre on my page when anyone visits.

I have included a “call to action” which says Download Your FREE Copy Today!

And at this point you might be saying something like, yes but the image isn’t clickable. You can’t attach a link to a cover image. And you are partly right, but here’s the thing…

When you do click on the header image, this happens…

As if like magic, it opens up a whole new window where you CAN put a clickable link. You can see my link right there. When someone clicks on the link it takes them to a landing page where they can enter their email address and get a copy of my Business Basics Guide.

Would you like to do this on your Facebook header? I’m sure you are saying yes at this point, otherwise you are probably not reading the right post.

I have created a series of 3 videos that are going to show you how to create that header, the images, how to add the text, how to change the fonts, how to change the spacing of the font and much more besides. Just follow the links below in order.

Turn your social media profile into a lead magnet

So, how easy was that? It’s great isn’t it? Now you need to think of something that you can give away for free in exchange for their email address and create it.

You then need a way of capturing the emails of those who are interested in your freebie, and I suggest using a mailing service such as Mailchimp to do this for you. You can create a free account right here www.mailchimp.com. You can also create a stunning landing page with their templates for free. You can also create the lists that capture the email address so that you can follow up with them at a later date.

Once you have all this done, simply change the image on your Facebook header. Then click on the image to open up the window I showed you above and add your text and the link that takes them to your landing page. That’s it, job done. Your first lead magnet created.

And, don’t forget, if you want help with setting all this up, I run a Business Builder 5 day course where I help you to create your freebie and landing pages, create a follow up series to send to your new leads and show you how to do similar things with other social media profiles too.

To find out more about the 5 day course please click here.

I’d love to hear how you get on with this and whether you turn your social media profile into a lead magnet, leave a comment below. Until the next time, good luck and my best wishes.

Lynne

Image showing finger pointing to online marketing page in book with text overlay free online marketing guide for beginners

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