Starting a new business can be scary. There is just so much to think about that it’s surprising how many of us make it through the first few months without burning out.
There is a way that you can prevent burnout though. Do you want to know what it is? It’s really simple…
Having a system to work towards. Sounds simple doesn’t it? But believe me, this is the most important lesson you will learn as a new business owner, and I know coz I’ve mentored hundreds of new businesses and those that follow the system are the ones that succeed. So what’s the system?
First of all you need to plan your business carefully. I don’t mean getting one of those online business plan templates that are far too complicated and boring to fill in, I mean making your own business plan. Here’s how I would start…
- Set your goals. It will far easier to work out your marketing strategy later if you know from the beginning what it is that you are trying to achieve. Make sure your goals are SMART or SMARTIE as I like to make them. To learn how to set goals you can’t help but achieve why not download my free Goal Conquering e-book here.Sort out your branding. It is much easier to promote your business online if you are consistent and your branding will help with this. Make sure you are always using your logo, brand colours, brand fonts etc so that you are easily recognisable to people on social media.
- Think of a hook. A hook is a sentence that you can use to entice your customers to take a closer look at your business. The sentence should either answer a question that your customer has, provide a solution to a problem or alleviate a pain point for them. Do some customer research on forums and Facebook groups to find out what these problems are.
- Create a lead magnet. A lead magnet is a way of collecting email addresses from people who are interested in what you have to sell. You can use your hook to capture their attention and then create a landing page where you offer a freebie in exchange for their email address. You can find out more about how to do this in my free Business Basics Guide
- Create an email series to follow up with your leads. Once you start collecting email addresses you need to follow up with them. Remember, these are warm leads, people who have shown an interest in what you have to offer. It will make the sales process much easier, but you must keep in touch with them and continue to offer them more value.
- Build your website. Yes this is number 6, not number 1. There is no point building a website until all the other things are in place as you will just be missing out on opportunities to attract leads. No leads = no customers.
- Decide on 2 social media platforms to promote your business on. Thee should be the 2 that your customers are using. It’s no good being somewhere where your ideal customer isn’t. Choose only 2, the best 2 for your business and get good at them before you start any others. It takes a long time to get engagement and followers on social media and you will only succeed if you do things right. If you are spreading yourself too thinly you won’t succeed on any of the platforms.
Following that simple system will cut your learning curve down dramatically and you will start to see results much sooner. Don’t deviate from the plan, don’t be distracted by the “next best thing” you see online. Keep your goals in mind and you won’t go far wrong.
Of course, it’s always easier if you have someone to help you. If you would like to get all this done and working for you in just one week come and join me on my Business Builder 5 day course. I will help you to set the whole thing up in just one week – and all for an AMAZINGLY low price. For more information about this course please see here
For more help and advice why not have a look at the resources page, there’s loads of free stuff on there to help you get your business started.
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Until next time…