“Should I create a separate Facebook account for business?” This is a question I get asked all the time in my workshops. It seems people are a little confused about what exactly a business page is and how is it separate to your personal account. Okay, let me explain…
First of all NO! Please don’t create a business account as this will violate Facebook’s terms and conditions and it will be closed down when they come across it, and they will come across it.
Imagine waking up one day and your Facebook business account has been closed down. All those likes, comments, reviews, photos all gone. And there’s nothing you can do about it either. When it’s gone, it’s really gone.
So, don’t make that mistake okay? You need to create a business page that is attached to your personal profile. It doesn’t mean everyone will get to see your personal posts, it is separate. If you want your business posts to appear on your private feed like your page, if you don’t want them to appear on your private feed then don’t like the page.
Okay, to make it really simple for you, here’s a short video I found that will talk you through exactly how to set up your business page in Facebook. Once you’ve watched it read the rest of the post as it may save you LOADS of time and effort.
That was pretty easy wasn’t it? Now, why do you want a Facebook business page? No, it’s not a trick question. Ask yourself why you want one. It might be one of these reasons:
- I want to be able to run professional advertisements
- I want to be able to spend my time engaging with my customers online
- I want to promote my products/services to a specific audience
- I want people to know that I’m a credible business
- I want the SEO advantage that Facebook pages offer
If it’s one of those reasons then you definitely need to be using Facebook.
But what if it’s one of these reasons:
- Because everyone says I need to be on Facebook
- Because everyone uses Facebook
- I thought it was the best platform to be on
- I thought you needed a Facebook page if you don’t have a website
Okay, let’s stop right there. There are a few things you need to know about Facebook before you spend the next week trying to get your first like on your brand new business page.
- Not everyone is on Facebook. In fact, if you want to attract a younger customer you are wasting your time on there as they are all on Snapchat, Whatsapp and Instagram. You need to be where you customers are.
- Typical reach on Facebook is now between 1 and 2 per cent which means if you have 100 followers (which, by the way will take you months to achieve probably) only 1 or 2 of those followers will ever get to see anything you post – unless you can get them to put your page as a favourite (which will probably not happen even though they say they will).
- Facebook don’t want you to promote your business on their business for free any more. You need to have a marketing budget if you are going to use Facebook as a serious way of getting seen by your ideal customer. Unless you are prepared to spend about £200 per month you are pretty much wasting your time – sorry.
- You don’t have to be on Facebook all the time for people to be able to check out your business on there. Set up your page, add a post every few days just to keep your page up to date so that your audience can see that it’s not an old abandoned page and then go and spend your time where you audience is more like to be.
Marketing your business online is a very time consuming exercise and you had better get used to it, or find someone else to do it for you. It takes time to think of posts to appeal to your ideal audience. It takes time to write engaging headlines, blog posts, sales pages or promotions. It takes time to build a following and it takes time to get any response even once you have a following.
If you don’t have money in your budget for a social media manager this is what I would suggest. Spend your time on the platform that is going to give you the best return for your investment.
In my experience, at the moment, that is definitely Pinterest. Yes, I know, I thought it was just for people to put pictures of wedding dresses on too, but it’s not. Oh no, in fact it’s this…
- A search engine, the visual alternative to Google
- A place for people looking for inspiration
- A place where people go to look for things to buy
- A place where people are looking for answers
- A place to get solutions to problems
Think of the best of Google and the best of YouTube and you have Pinterest.
- It now has 2.5 million users every month
- Half of ALL millenials use it at least once a week
- The average household income of Pinners is £80,000 per year
- 70% of pinners say they use it to make a buying decision
- 85% of pinners said they had made a purchase after seeing a promoted pin (Source: Tailwind)
You might be thinking that all well and good but what serious businesses use Pinterest.
- Lloyds Bank
Need I go on? Surely if these guys think they need to be promoting their businesses on Pinterest then maybe you should be too.
I get it, it’s pretty new and you haven’t a clue how to use it and it’s going to take ages to learn it and get followers and everything. NO IT’S NOT!!!
I got over 1,000 genuine followers in just 2 months. And that’s not all. Just look at these amazing figures
And mine are by no means outstanding. There are people who have hundreds of thousands of viewers every month and thousands of people who have repinned their pins every day. You could be one of them.
Look at this too
Honestly, ask yourself, do you ever think your Facebook page is going to give you exposure like this? Remember 2% of your followers are going to get to see your posts if you’re lucky. At this time I only had about 1,000 followers and as you can see on average, 2,403 people every day have actually seen my pins. Wow!
Are you still thinking “should I create a separate Facebook account for business?” or are you thinking “How do I get started on Pinterest?”
I am happy to be able to tell you that I run a free workshop on Pinterest where I show you the basics to help you get started. You can come along by booking your ticket here.
If you aren’t local don’t worry.
I have created a short video course that will show you exactly how to get started on Pinterest. It will include:
- Setting up your account
- Creating your boards
- Using keywords to get found
- Adding descriptions to your boards
- Creating pins
- Sharing your pins
- Sharing other pinners pins
- Attracting followers
- and much more
It will take you just a couple of hours to get up and running and attracting those visitors to your website and offers….
Just click my Pin Image below to grab your copy for just £9.99
Yes, still set up your Facebook page as it will give your business the credibility that Facebook affords, but don’t spend any more than 10 mins a week on it. Just put a post out once a week and then leave it alone. Spend time where people will actually get to see what you post (or pin).
That’s all from me for now but I’ll be back in a few days with some other great tidbit, tool or tip for you. To make sure you don’t miss it, subscribe to my blog and I’ll drop you a quick email once I’ve published something new.