I wanted to share with you how Pinterest skyrocketed my business because I wanted you to know that it can do the same for yours. Tip: don’t miss the update at the end of the post for some exciting news!
I know, I thought it was just a place to share recipes and knitting patterns too but BOY was I wrong! Here’s what I found out once I looked into it properly…
Pinterest is a search engine with a social element. Do not underestimate the power of Pinterest. If you do then it will be your loss and here’s why…
According to SproutSocial…
- 250 million people use Pinterest every month. …
- Pinterest reaches 83 percent of US women aged 25-54. …
- 50 percent of new sign-ups in 2018 were men. …
- 80 percent of new sign-ups are from outside the US. …
- 34 percent of Americans aged 18 to 49 use Pinterest.
In the UK 1 in every 2 of millennials are using Pinterest at least once a month for ideas and inspiration. People use Pinterest to plan for a purchase and many will buy a product or service straight from Pinterest if they see what they’re looking for.
That right there is the power of Pinterest. Did you miss it? Here it is again. People use Pinterest to plan for a purchase and many will buy a product or service straight from Pinterest if they see what they’re looking for.
Unlike Facebook, Instagram or Twitter, people actually go on to Pinterest to buy something. They have their credit card ready to spend once they find what they are looking for. Pinterest should be thought of as Google with pictures.
So, which platforms actually offer the best ROI at the moment?
Obviously there will be different answers to this question depending on who you speak to and which platform they prefer. For me however, Pinterest and LinkedIn are hands down favourites in the ROI stakes. Here’s why…
Did you know that if you have 1,000 followers on your Facebook page and you put a post out – probably only around 20 people will see it? It’s true. Here’s a picture of one of my sites. As you can see it has 10K followers. Look at how many people got to see my posts.
Can you see, a pathetic 24 people got to see a post that I put out to a page that has over 10,000 followers.
There are three main reasons for this that you need to understand if you are going to market successfully on social media.
The first reason is that the 10,000 people who like my page are not necessarily my ideal clients. They are not even that interested in what I do. They are not small business owners who people who need help with getting noticed online. They are just 10,000 people who happened to follow my page.
The second reason is that I have spent zero time trying to build a relationship with any of these 10,000 people and the posts I put out are sporadic and boring. Yep, I can hold my hands up and say I’m guilty of this.
The third is that Facebook is now only showing your posts to around 1 or 2% of your followers for free. If you want it to be seen by more people you now have to pay for it. It’s just the way it is folks. I’m sorry to have to be the one to tell you that you’ve missed the boat on free promotion on Facebook.
But look here. Here’s another page that I set up that has just 37 followers. Look and see how many people got to see the posts that I put out.
142 and 192 people got to see the posts that I put onto this page and yet I only have 37 followers. How is this possible?
Well this time I was careful about the messages I put out at the beginning when I first set up my page. I was specific about what the page (and my service) offered and I attracted people who not only liked but engaged with my page.
Because I had a few people (37) who all liked, commented on, shared my posts, Facebook algorithms thought that the content must be good and so was prepared to share it with those who were not yet followers of my page. It chose people who had liked and commented on similar content in the past so I was ensured of more engaged followers.
If you are going to be on Facebook you are going to have work in a strategic way from day ONE!
Now let’s look at a post I put out on LinkedIn. I have 967 connections as you can see here…
and this post, which is just a picture of my new office got 577 views, and still counting.
This is not unusual for my LinkedIn posts. Okay, yes, I do have some that only get seen by about 50 people but the majority get lots of views and far more comments, likes and shares than I ever got on Facebook.
Also I am getting traffic to my business website straight from LinkedIn which is amazing. Even one extra visitor is one potential new customer. Each time I put a post out and over 500 people get to see it, that means that about 20 people click it and visit my website. This is the main way I advertise my workshops and courses and so far it is working really well for me.
The thing you have to remember is that marketing is about getting people to SEE your offers, products, services or promotions. It is no good putting stuff out there if no one ever gets to see it. The more people who see you, the more likely you are to make a sale.
Now let’s look at Pinterest. As you can see I have 1,823 followers. But just look at how many monthly viewers I get. 23,300 people get to see my pins every month.
To be honest, I only got onto Pinterest when Facebook changed all it’s algorithms last year. I needed to find another free platform for my clients to join to promote their businesses. I decided to try out Pinterest and see what happened.
I was completely awestruck. In just a couple of months this is what I was seeing from my pinning efforts. (A pin is just a visual post. I create a pretty image and attach a link to my blog or website to it so that when people click on the pin they get sent directly to my website). See my example of a pin.
This is what happened in just a couple of months on Pinterest. As you can see, I have almost 80,000 people a month seeing my pins. More importantly I have over 2,000 people who are clicking on, sharing and liking my pins every month. Can you say that about your Instagram or Facebook posts?
Here you can see how many times my pins have been shown every day to people who are on Pinterest. Remember how many people were getting to see my Facebook posts, even the good page?
Also, I can pin directly from my website which means that 2,000 people every day are being introduced to my website. Can your platform beat that?
At the moment 75% of my traffic to my blogging website comes from Pinterest. Although that is good in one sense, I do still need to be aware that I need some other ways to get traffic to my site in case Pinterest dies one day.
So all that is all well and good but how did it skyrocket my business? Here’s how…
Those 2,396 people who are engaged with my pins, some of those people will click on my pin to find the answer to the question I posed or get the solution to the problem that I have promised to help them with in my pin.
Once they click the pin they are taken to my website (or landing page, or opt-in or sales page). This is where I can make sales of my products and services. I would never have had this much traffic to my site or landing pages without the help of Pinterest.
More traffic = more leads. More leads = more customers. More customers = more sales.
Remember, people are actually searching for inspiration and answers on Pinterest. They are looking for something to buy. And here’s why Pinterest is becoming the most used search engine on the planet for goods and services…
I keyed into Google “Prom dresses”. This is what it showed me…
Not too inspiring is it? Then I keyed the same into Pinterest, and this is what it showed me…
I’m sure you will agree that this is much more inspiring. And I am also sure you will agree that if you liked one of those gowns you would click on the image to find out more about it and where to buy it from.
If you sell services (like me) then it works for you too. I keyed into Google Blogging tips for beginners and this is what it showed me
and here’s what Pinterest showed me…
Again, I’m sure you would be more inclined to click on one of these instead of the boring links on Google wouldn’t you? And that’s exactly what people do. They click on one of my pins like the first one showing above and that takes them to my website where I can help them and start to build a relationship with them. You may well be here after clicking on one of my pins.
As humans, we are far more likely to buy from someone we know, like and trust and being able to solve problems for my ideal customer here on my blog is a great way of introducing myself and my services. Those people who need help with their businesses are far more likely to come to me, or someone else they have already received help and services from than go to a stranger – especially online.
So there you have it. That is how Pinterest has helped to skyrocket my business. It sends me traffic to my website and landing pages every day. It helps me promote my services to the people who are looking for them and it helps me to build a relationship with people just like you who are looking for help with their business.
If you are in the UK why not come along to one of my Pinterest masterclasses where I will help you to set up your profile and create amazing pins that get clicked and shared. You can find out when the next one is and book your place here. If you are not able to attend my course I have a great book that I can recommend that will help you get started on Pinterest. *You can get it here.
*this is an affiliate link which means that if you use the link to purchase the book I will be paid a small commission. This does not affect the price you pay as the commission comes direct from Amazon and I only recommend things I have used myself and found value in.
I hope I have inspired you to give Pinterest a try in your own business. If you found this post helpful I would love it if you would share it so that others might find it too. I have included some popular social icons so please click and share away.
Update to original post: Since writing this post I have come across an AMAZING tool that not only schedules your pins for you but actually works out a pinning strategy for you!
Yep, you did read that correctly. This tool works out a strategy for you. This means that you don’t have to spend time trying to figure out what works (when you don’t have a clue what you are supposed to be looking for). You don’t have to remember to pin at different times and to different boards as this tool will do it for you automatically. You won’t have to spend hours analysing your results each week – because, yes, you’ve got it, this tool will do it all for you.
And what’s even more amazing is that you can use the tool completely for free for 30 days so that you can see the amazing difference it makes to your Pinterest marketing BEFORE you have to spend any money. Oh and if you do decide to spend money on it, it will cost you a whopping $7 per month.
As far as I’m concerned, this is a complete no brainer. In my very first week I doubled the amount of traffic to my website and I gained over 80 new followers – without even trying.
For more instructions on how to use it, I have written a blog post which you can read here. It’s so simple even your Gran could use it.
I’ll be back in a few days or so with another tidbit, tool, tip or hint so make sure to look out for me, or why not subscribe to my blog and I’ll drop you a quick email next time I publish something.
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