What is the general demographic of Pinterest users?

If you have been wondering who uses Pinterest and what the general demographic of Pinterest user is you are in the right place.

Pinterest has come a long way since its early days of recipes and knitting patterns. Businesses are now using Pinterest as a serious platform for marketing their products and services. Here are some amazing statistics recently researched by Social Sprout…

  • 250 million people use Pinterest every month. …
  • Pinterest reaches 83 percent of US women aged 25-54. …
  • 50 percent of new sign-ups in 2018 were men. …
  • 80 percent of new sign-ups are from outside the US. …
  • 34 percent of Americans aged 18 to 49 use Pinterest.

So we can see that Pinterest is no longer being dominated by women as men are now as likely as women to sign up.

A recent survey by Tailwind showed that half of all millennials use Pinterest at least once per month, however, in my workshops I always ask the younger members how often they use it and they tell me usually once a week and in many cases every single day.

Millennials are now choosing Pinterest over Google as it is a more visual platform and results are displayed in a far more aesthetically pleasing way to appeal to this generation of video and image viewers.

I have helped over 1,000 new and small businesses over the last 5 years to grow their online presence and these businesses range from book-keepers to bakers, pattern designers and artists to health and safety consultants. I have never yet come across a business that is not already represented on Pinterest to some extent.

Affiliate marketers, Bloggers, cake makers, dog walkers, e-mail marketers, Financial consultants, Gardeners, Hoteliers, Image designers, in fact every kind of business you can imagine from A-Z is represented on Pinterest.

At the moment it is still totally free to get your business in front of thousands of prospective customers, but this could all change soon as Pinterest went public earlier this year. My advice is to get in while it’s still free.

Social Sprout also reported that the average annual household income of a Pinner is around $100,000 AND that they use Pinterest as research before making a purchase and are happy to buy from Pinterest if they find what they are looking for.

If you would like to know more about how Pinterest skyrocketed my business and why it’s so successful compared to other platforms you can find out in my blog post right here.

If you are in the UK why not come along to one of my Pinterest masterclasses where I will help you to set up your profile and create amazing pins that get clicked and shared. You can find out when the next one is and book your place here. If you are not able to attend my course I have a great book that I can recommend that will help you get started on Pinterest. *You can get it here.

*this is an affiliate link which means that if you use the link to purchase the book I will be paid a small commission. This does not affect the price you pay as the commission comes direct from Amazon and I only recommend things I have used myself and found value in.

I hope I have inspired you to give Pinterest a try in your own business. If you found this post helpful I would love it if you would share it so that others might find it too. I have included some popular social icons so please click and share away.

I’ll be back in a few days or so with another tidbit, tool, tip or hint so make sure to look out for me, or why not subscribe to my blog and I’ll drop you a quick email next time I publish something.

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