3 Simple Steps To Create A Content Marketing Funnel

Are you looking for a quick and easy way to create a content marketing funnel? Great, you’re in the right place as I’ve just the thing for you.

My 3 simple steps will enable you to quickly set up your content marketing funnel so that you are generating leads and enquiries and making sales sooner. So are you ready for step 1?

Step 1: Find out what’s already working

The good news is you don’t have to re-invent the wheel. You can find out what is already working in your niche or industry and simply create more of it.

Think about where you share your content right now. If it’s Facebook or Instagram start looking at the images, headlines, topics that are trending. Do a little keyword research and look at what hashtags are being used most frequently.

Finding a topic that is already of interest to your audience will make your fresh content all the more appealing when they see it, and it will get you off to a great start with many more viewers.

Google has a great free tool called Keyword Planner that will help you to identify keywords that are trending at the moment. It will also show you how competitive those keywords are and how often they are searched for over a period of 30 days.

There is also a tool called BuzzSumo that will help you easily identify which topics are doing better on the different social media sites so you can choose your next headline more confidently. They offer a free trial so I would definitely give this a go. I use Pinterest as my preferred platform and they showed me that content marketing is one of the most popular topic – so here we are – cool eh?

You can also have a quick look at the influencers in your industry and see what content they are creating. It is then quick and easy to go and create something in a similar vein yourself.

Step 2: Creating the content

Now that you know what’s trending it is just a matter of creating the best content you can to capitalise on this popularity. So what makes good content?

This is a somewhat tricky question to answer as obviously the content that you create will vary depending on what it is that your business does. For example: a fashion retailer will create content to showcase the latest fashion in dresses, coats or shoes. A blogger will create content that helps, inspires, educates or entertains their readers around that popular topic.

Recently the Keto diet is everywhere. Content around recipes, exercise, healthy living and natural foods are created around this trending topic. Parenting and baby information is also a very popular topic and momma bloggers and influencers seem to be everywhere I look right now.

Your content also needs to be suitable for the platform you intend to showcase it on. Instagram are more about the images and hashtags, LinkedIn is more about the business applications of the topic, Pinterest is all about the pin images and Search engine optimisation.

There are, however, a few simple rules that generally apply to all content creation:

  • Images must be high definition
  • Images should, if possible, show the product/service being used
  • Headlines should be punchy and call out to the reader
  • Keywords should appear in any text

In marketing it is all about getting the right message to the right person at the right time. But how do you know who is the right person? How do you make sure you message gets to them? How do you know it will be the right time?

The right person: Targeted marketing is always better than a scatter-gun approach. You need your message to resonate with your buyer. You need them to sit up and take notice when they see your content.

As an example: I sell swimming goggles on Amazon. It’s a long story that I won’t bore you with right now. Obviously the keywords I want to be ranked for are swimming goggles – but this is not exactly targeted marketing so this is what I have done to niche my goggles.

Best swimming goggles for long and extended eyelashes. Many of my clients think that doing this would limit the amount of sales I would make, but in fact the opposite is true. Here’s why…

…because I am attracting a very specific person with my headline (those with long or extended eyelashes) the content resonates with them TOTALLY! They immediately think “that’s me”. This encourages them to at least take a closer look and they click on my link.

If I had just put content out there that said swimming goggles for sale, who exactly is this targeting (except people who swim obviously) but then I would be competing against the big players in Goggles like Speedo, Zoggs, Aquasphere etc.

So, think about specifically who you are trying to target with your product or service. The more targeted the marketing, the more successful it will be.

The right message: To make an impact with your content you really need to be doing one of these 3 things:

  • Answering a question
  • Solving a problem
  • Alleviating a pain point

Think about why you search for something. You might be needing some new boots. The problem you are experiencing is where to find them. You might key into the search bar Womens boots, or fashion boots or Xbrand boots.

or

You might need to know how to get your new puppy to sleep through the night. You would probably key in “how do I get my puppy to sleep at night”. This is asking for an answer. You will click on content that promises to answer this question for you.

or

You might need to get more traffic to your website because you are not making enough sales. You would key something like “how do I get more traffic to my site” and you would click on content that looked like it could help you alleviate this pain point.

Your customer is no different to you. They use the search engines in just the same way. They will also take notice of Facebook or Instagram posts that promise to do these things too.

Just like my Goggles content, your content needs to be giving the right message to your viewer if it’s going to encourage them to click.

The right time: This is the easy bit, especially if you are using search engines as a way of marketing your content. Someone would only put “womens boots” into the search engine if they were looking to buy some.

But

They might just be at the research stage. They might just be having a nose to see what sort are around, which ones seem popular, which styles seem to be in vogue this year.

There are a couple of things you can do to help find the person who is actually ready to make a purchase.

  • Use “buying” language in your content
  • Include a time limited offer in your content

People who are ready to buy will use words like “buy” “sale” “offers” in their searches. Which of these headlines do you think would be more likely to attract someone who is ready to buy right now

“The latest fashion in womens boots”

or

Buy the latest fashions in women’s boots here!

The first headline would appeal to the researcher who is having a look to see what’s popular. The second headline screams out to those who are actually looking to make a purchase.

Also, when thinking about your message, try and make it emotional. People generally buy with the heart and justify with the head.

Having emotionally strong words in your headlines will help you get more clicks. There is a free headline analyser tool that you can use right here. Play around with adding words like “family” “children” “Amazing” “astounding” “Massive” and see how your score goes up or down.

I have written a whole blog post on how to create amazing content that gets clicked, viewed and shared that you can read right here. It includes lots of free tools that will help you design and create some really spectacular content for your audience including:

  • videos
  • e-books
  • unique images
  • screen grabs
  • podcasts

Step 3: Share your content

Now that you have created your amazing content that you know is on a popular topic, it’s time to share it with the world.

There are several places that you can share content. Here are just a few:

  • Your Facebook page
  • Your Facebook group
  • Facebook groups that you belong to (read the rules first)
  • Instagram
  • Twitter
  • LinkedIn
  • LinkedIn groups (read the rules)
  • Tumblr
  • Mix
  • Pinterest
  • Your blog
  • Ping-o-matic
  • Reddit
  • YouTube
  • Quora

The whole idea of content marketing is that as many people as possible get to see your content.

After all, it has taken a long time to create. It has taken hours of research and painstaking effort to produce. You want to share it pretty much EVERYWHERE!

Relying on one avenue is going to seriously impair your progress. You will limit the amount of potential viewers by just sticking to your one or two of your favourite channels. You are going to have to get out of your comfort zone if you are to be a successful content marketer.

But…

Don’t sweat it. It doesn’t have to be that difficult. It really is just a matter of knowing which platforms are going to give you the best ROI for your time (and/or money).

One good piece of content can be adapted for many different platforms. For example:

  • Your image could be used on Instagram with some hashtags for the keywords you want to be ranked for.
  • Your image plus headline could be used as a Facebook post with a link back to your sales page
  • The image and headline could be turned into a pin for Pinterest
  • The image could be used in LinkedIn with a clickable link to your sales page
  • If you like writing you could turn the content into a blog post. Use the image as the featured image, use the headline as your title and then go on to explain the features and benefits of your product or service to your reader. (use keywords in the text and in the tags of your blog)

Don’t forget: ALL content wherever it is shown should be driving traffic back to your website.

In my opinion, blogging is still the best FREE way of getting traffic to your landing and sales pages. If you would like to learn how to blog I have a free 7 day email course that will teach you all you need to know to get started. Click here to start right now.

Creating the funnel: Now that you have your amazing content with the eye-catching irresistible headline and you are sharing it EVERYWHERE, it’s time to start reaping the rewards.

Add a lead capture page to your website. This is somewhere where your reader can leave their email in exchange for a newsletter, or they can subscribe to your blog or you can send them offers and voucher codes.

You can create the lead capture page simply by using a free email provider service such as Mailerlite. You simply embed the form straight into your website wherever you want it to go.

Once you have an email address you can begin to build a relationship with that lead. You can send them the things you promised on the sign-up form. You can win them over and convert them from a lead into a customer – or you can encourage them to buy more from you.

Now for the best content marketing course for small businesses:

I have put together a 5-day content marketing course that literally helps you to put all those things in place in your business. Yep, I help you to do it, that’s why there are only ever 4 spaces on each course. I want to have the time to help each and every person to get this right.

Like I said at the beginning of this post – It’s not online, it’s not 3 years out of date and it’s not your usual boring “death by PowerPoint” course either.

If you take this content marketing course you will have everything you need to promote yourself online effectively done for you (or at least with you). You will learn all the main content marketing strategies and how to use them to successfully promote your business online in 2019 and beyond – even with the algorithm changes.

It doesn’t matter how technically challenged you are – that’s why I designed this course. It doesn’t matter if you are brand new to business or have been trading for a while. All that matters is that you are ready to learn some new tricks and that you are prepared to work hard.

Wanna get in on the act?

Choose your preferred date below and click to book – simple! Don’t forget, there are only 4 spaces per month so don’t leave it too late as you might miss out on the next one.

Apart from covering the 5 steps above, we will also be looking at the following:

  • Website: Making sure it is operating legally and has all the necessary disclaimers, policies and cookie consents. We also look at how you can use it as a lead magnet to capture email addresses from potential customers.
  • Lead magnets and landing pages: We will look at developing a hook and a lead magnet for your business that will encourage your ideal customers to contact you for more information.
  • Social Media: We will look at how you are using your social media and whether it is an effective strategy. We will also develop a strategy to turn your social media profiles into a lead generating system for your business.
  • Your onboarding and CRM System: We will make sure that you are looking after those hard won leads and introducing them to your business in the most professional and helpful way.
  • Your Blog: We will turn your blog into a personal cash machine by using it to sell both your own and other people’s products and services. Extra income streams mean more profit for the same amount of work. Nice!!!

So, what are you waiting for? it doesn’t get any better than this. Oh, and in case you’re wondering how much this amazing course costs – it’s just £500 for the whole week!

That’s just £500 to learn about:

  • Website legalities
  • Lead generation ideas and strategies
  • Social media methods
  • CRM systems
  • Email marketing
  • Sales funnels
  • Sales conversion strategies
  • and so much more besides

AND don’t forget, I help you to get all this working right there and then so you don’t have to worry about it when you get home.

🙂

The course is held at the Science Park in Wolverhampton in the West Midlands and there are several local hotels that accommodate any budget. The days are from 9.30 – about 3pm (depending on how tired you are ) and don’t forget there’s some homework to be done too so you won’t have time to be home-sick or bored 

To book your place on what is, in my humble opinion the best online marketing course for small businesses, just choose your preferred dates from the options below and click the link to make your booking.

I can’t wait to start working with you and showing you what you can achieve when you do the right things in the right way.

Money Back Guarantee:

I also offer a no quibble money back guarantee. If after the 5 days you haven’t got all this up and running in your business, I will refund your ticket cost (minus the booking fee) with pleasure as the whole point of this course is to get your online marketing sorted.

In case you are wondering, yes, I do have plenty of testimonials from previous attendees of this course and I will share a few of them with you here because, well you know, social proof and all that.

You can see more reviews here.

If you have any questions I would love to hear from you. You can call me (Lynne) on 07736 396519 or email me at info@thebusinessbuilderonline.com

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