Hello and welcome to my series of posts about starting a business and my A – Z of what I consider to be the basics that you need to be working on. This is the first post in the series so obviously – A
Over the next 26 weeks I will be sharing my alphabet of good practices so that you are well prepared for your journey to success. So, let’s get started…
A is for Action and Achievement
It’s a good job that these two things begin with A because in my opinion, if you don’t take notice of these things, nothing else will fall into place for you. Here’s why…
Action is what moves us from one place to another. It is the actions we take that determine the results we get. Let me explain.
Imagine I wanted to learn to drive. I would need to take certain actions to bring about the desired result wouldn’t I? I would need to find an instructor. I might need to save some money to pay for my lessons. I would then actually have to take the lessons and apply what I learn during those lessons. I will have to practice and perhaps take a mock driving test before finally taking what I hope will be the final action of taking my driving test.
If I had done none of those things, if I had just sat at home and thought about learning to drive I would never be in a position to pass my driving test and start driving.
For some reason some people think that starting a business is somehow different. They think that if they just THINK about becoming successful hard enough and long enough then it will somehow magically happen. Well I’m sorry to have to be the one to burst that bubble but it just won’t happen unless you take the necessary actions that will bring about the desired results.
What comes first, action or achievement?
Okay, that seems a little odd thing to ask but consider this… If you don’t know what you are trying to achieve how will you know what actions you need to take?
So, the first thing you need to be clear about is what EXACTLY you want to achieve with your business. Here are some things to think about:
- What numbers do you want to achieve? Think of your monthly and annual turnover
- How quickly do you want to achieve this? Knowing your time frame will help you determine what actions you need to take to achieve it.
- Who do you want to serve? By having a really good understanding of your ideal customer you are more likely to have a good idea of what is achievable.
Once you have determined what you would like to achieve it is time to start planning your objectives and setting your action points. Some of us call this goal setting but it is also called business planning and business analysis and business prepping.
Like most other business-related things, there is a skill involved in proper goal setting. You need to know how to set proper goals in order to ensure you achieve them.
If you are not a gifted goal setter don’t worry, I have created a short course on goal setting that you can download right here. It will teach you how to create goals you simply can’t help but achieve.
What actions should a new business be concentrating on?
The first thing you should ABSOLUTELY do is start collecting leads. Leads are the life-blood of any company and without them you have no one to turn into customers. No leads = no customers = no business. So, important! Get Leads!
There are many ways to go about this:
- Go to networking events
- Speak to ex-colleagues or customers
- Promote lead magnets online
- Use your social media platforms
- Take out adverts in the local paper or business magazines
- Join Facebook groups where people are looking for solutions to the problem you fix
- Take part in online forums to showcase your expertise
- Run free workshops
- Hold webinars
- Have live-streamed tutorials on your Facebook page
- Start a Facebook group for your ideal customers
This is by no means an exhaustive list and I’m sure you can think of a few more ways to attract the kind of person who could become your ideal client.
For me the answer was obvious. I wanted to do everything as QUICKLY and EASILY as possible so for me it was the online options. And thankfully for me, there are a lot of online options, and to be honest I make use of most of them.
That is not to say that I ignore the offline options because I don’t. Every month I run free workshop in my local area for new business owners to come and learn about marketing their businesses online. If you live in the UK you could come along to one, or all of them. You can find when the next ones are right here.
These workshops are basically actions that I take to enable me to meet my ideal customers (new or small business owners who are looking for help with online marketing). But that is just the first action. It’s the next action that really helps…
… I follow up with them after the workshop. To be honest, it is most unlikely that you are going to convert a free workshop attendee into a buying customer right there and then. For starters they are not thinking about spending money because they are primed for a free event.
The next action I take is to prime them for a paid event. This might be a follow-on masterclass where they come and work with me to get things done quicker. It might be an online course or email course that I have developed to help them overcome a particular problem or hurdle they are facing in their business. I make sure I tell them about it. I explain how it can help them and what the benefits of taking that course would be. I convert them from leads into paying customers.
The point is that I am taking action. I am not just sitting back and waiting for something to happen. I am being proactive in my business and MAKING things happen.
How do you know when you have achieved your objective?
It might sound silly, but some people don’t actually know whether they are achieving their objectives or not. I ask how they are getting on and they give me all sorts of random information like “yeah, okay, but I’m not really making any sales yet” and I will say something like “so how many leads are you generating each week?” and they will say something like “I dunno, about 20 I think”.
It’s no wonder they’re not making any sales. If they don’t know how many leads they’re generating I can guarantee they are not following up with them and they are not engaging them and turning them into raving fans of the product or service that is being promoted.
You need to be able to measure your performance. If you can’t measure it, you can’t manage it. If you took me up on my offer of my mini course on goal setting you will know exactly how to go about putting measures in place within your goals and objectives. Here’s that link again in case you want to have a go now.
Okay so you need to set yourself some quantitative measures so that you can easily see if you are hitting them. For example; set yourself a goal of 2 leads per day, or 60 per month. By doing this it is easy to see if you are achieving those figures or not. It gives you an early warning system that things might need tweaking or re-visiting if you are not on target. Don’t wait until the end of the year and then wonder why you aren’t where you wanted to be.
Action = Achievement
Hopefully I have shown how action leads to achievement. The road to success is paved with actions. The actions you take should be ones that lead you to the results you want in the most straight forward way possible. This will speed up your achieving success massively.
Make sure the actions you choose are the right ones for your business, don’t just take the easy road. If it isn’t the right action it won’t bring about the right result. Think again about what you want to achieve. Then think about the quickest and best way of achieving that result. Brainstorm some options if necessary and carefully analyse each one to see which would be the best option for you.
For those who want to just get on with it and achieve awesome results in super quick time I have discovered an amazingly simple system that pretty much guarantees results. It involves just 3 stages, it doesn’t cost a single penny to implement and it is so easy that ANYONE can do it and it works for any business. If you would like to know more about this system AND how to implement it into your own business get my free guide here.
Look out for my next post next week which is covering B. To make sure you don’t miss it why not subscribe to my blog and I’ll drop you a quick email to let you know when it’s published.
That’s all from me for now. Go and sort out your goals and get those achievements and actions points sorted.